Ahmed Shehata Ali

Senior Digital Transformation Consultant | Business Analysis Team Lead

Riyadh, Saudi Arabia

+966598421055

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Product Management | Lead Business Analyst | Government Digital Transformation Specialist

Seasoned product and business analysis leader with 11+ years of experience driving the strategy, design, and delivery of large-scale digital products and platforms — including complex government transformation programs aligned with national digital government standards and regulatory frameworks.

Proven track record of turning MVPs into scalable, high-impact digital solutions, combining data-driven decision-making with Agile delivery to achieve measurable business value and sustained growth across multiple industries.

Experienced in leading cross-functional product, business analysis, and development teams, fostering a culture of innovation, accountability, and continuous improvement. Adept at translating strategic vision into executable roadmaps, managing stakeholders at all levels, and ensuring solutions meet both business objectives and digital government compliance requirements.

Recognized for driving customer-centric innovation, improving user experience, and consistently achieving high client satisfaction through strong stakeholder engagement, value delivery, and outcome-focused product leadership.

— Ahmed Shehata

Key Achievements

20+

Product Launches

Led successful product launches across diverse industries

11+

Years of Excellence

Transforming MVPs into market leaders with data-driven strategies

15+

Enterprise Clients

Trusted by leading organizations across KSA and Egypt

Key Project Successes

Leading digital transformation initiatives aligned with Vision 2030

Tourism Development Fund (TDF)

Digital Growth Ecosystem

Led the end-to-end business analysis and product structuring for a national tourism enablement ecosystem aligned with Vision 2030. Delivered comprehensive BRDs, gap analysis, and global benchmarking to design an integrated platform suite including an Expert Network, Learning Library, PPP Partnerships Portal, E-Marketplace, and entrepreneur toolkits with impact measurement frameworks.

Saudi Electricity Regulatory Authority (SERA)

Full Service Digitization Program

Directed the development of multiple enterprise-grade BRDs to transform core regulatory and consumer services, including Complaints, Suggestions, Inquiries, Revenue Calculations (AI-ready), and Asset Accounting automation. Oversaw delivery strategy and go-live readiness to ensure compliance with local and international regulatory standards while improving service speed and operational accuracy.

Ministry of Human Resources and Social Development (HRSD)

Smart Unified Communication Platform

Led the design of an integrated digital engagement platform enabling beneficiaries to submit cases, grievances, and requests through structured escalation workflows. Delivered executive BI dashboards for leadership, advanced system integrations (including ServiceNow), and a configurable admin control center — enhancing transparency, responsiveness, and cross-ministry service coordination.

Aseer Development Authority (ASDA)

Aseer Gate Digital Services Portal

Led requirements engineering and service automation for a unified regional services portal. Designed the external beneficiary experience, streamlined digital service journeys, and enabled seamless integration with SAP C4C. Facilitated stakeholder workshops to align digital transformation initiatives with strategic regional development goals.

Clients & Projects

Trusted by leading organizations across Saudi Arabia and Egypt

Ministry of Human Resources and Social Development - KSA

Aseer Region Development Authority - KSA

Saudi Electricity Regulatory Authority - KSA

Tourism Development Fund - KSA

Insurance Authority - KSA

Palm Hills

Al Ahly FC

Lawyers Syndicate

Waterway

Ministry of Youth

Book Fair

Hospital 57357

Drosos Foundation

GrEEK Campus

GESR

Professional Experience

Senior Business Analyst / Product Owner (Lead)

Tools & Solutions – Riyadh, Saudi Arabia

Product VisionaryAgile LeaderClient Champion

August 2024 – Present

•Lead cross-functional collaboration with business stakeholders to define strategic business needs, shape solution models, and craft compelling value propositions.
•Own end-to-end requirements management, driving elicitation, analysis, documentation, and governance of functional and non-functional requirements.
•Direct and prioritize the product backlog, balancing business value, technical feasibility, and quality to ensure optimal delivery outcomes.
•Champion Agile delivery practices, facilitating continuous refinement of priorities, sprint goals, milestones, and release planning.
•Proactively identify risks, dependencies, and opportunities, enabling informed decision-making and smooth product evolution.
•Act as the primary liaison between clients and delivery teams, ensuring alignment between business expectations and technical execution.

Senior BA / Product Owner

DIGITALCIRCLES, Riyadh

Aug 2022 – Aug 2024

Led cross-functional teams to translate business objectives into actionable product roadmaps. Spearheaded user-centric design principles and championed agile methodologies. Delivered impactful solutions across diverse platforms including mobile applications (Al-Muhami, The Drive, Al-Ahly) and enterprise systems (ERP, CRM, DMS, BI, HR).

Product Owner

Algorithm Tech, Cairo

Mar 2021 – Aug 2022

Analyzed business structures, technology usage, and goals to identify problems using data modeling techniques. Partnered with leadership to define objectives and led process optimization. Launched mobile apps for iMIMIC, EstateGPS, MAZAD, and E-Learning Platform.

Product Owner

DARA TECH, Cairo

Nov 2020 – Mar 2021

Analyzed business structure, technology use, and goals to identify problems using data and communication. Managed web/mobile app development and market expansion strategies. Led software planning for GPLess and CarMart mobile apps.

Business Analyst

B4, The Greek Campus

Jan 2020 – Nov 2020

Platform linking conferences owners, organizers, attendees, speakers and hall owners. Translated business needs to digital solutions combining web/mobile app development and analysis. Drove process improvement and oversaw implementation across all levels.

Business Analyst

Drosos Foundation, Cairo

Oct 2017 – Dec 2019

Led digital project developing a website and app for community NGOs in Cairo, preserving cultural heritage. Analyzed businesses, identified problems with data modeling, and implemented solutions through workshops and technology.

Co-Founder & Business Growth Director

3M Amin, Cairo

Apr 2014 – Oct 2017

Official mobile application of the Cairo International Book Fair. Secured communication with the General Authority of the book for official application approval. Developed distribution strategies and finished deals with publishers for book access.